who dreams of moon, of stars, and nice cup of coffee with cinnamon roll in the morning.

Saturday, August 26, 2017

Old Love Affair with Korean Brands

Like true k-pop fans, the only makeup I knew back then had been Korean makeups. It was all the rage back in 2010, everyone seemed to be in love with the 8 steps Korean skincare (which was crazy for teenage me who found the idea of applying lip balm appalling), the sheet masks, and the BB-cream. I remember my very first makeup product was Shini Star BB Cream from Etude House, then rice concealer from The Skin Food (which was pretty meh), and eyeliner from The Face Shop (the worst eyeliner in history).

I was never into them anymore after beauty blogging took me by storm, introducing me to western brands, and my experience in living in Japan itself changed my preference. Love, however, had its way of coming back. Everything pretty much started after I picked up the red eyeshadow by The Saem, inspired by the gorgeous burgundy eyes I saw on K-Con Mexico, I searched high and low only to find the red/pinks eyeshadow available on Korean Makeup brands (not even NYX had them in stock! Shocking!). I had the red one first, then just a couple of weeks ago, I picked up the pink one from the same store.

But now as I write this, I realized maybe it wasn’t the pink eyeshadows, maybe it was my trip to Korea early this year that started it all. I pretty much did skincare haul from Innisfree, because as skeptical I was to their makeup (I know; I know), I do believe in their skincare. Then Innisfree officially opened their store in my country, with really affordable price at that, and I pretty much went wild.

Their Suncreen for oily skin is a dream to apply, even if it’s not as milky as Japanese sunscreen, more in creamier side, it absorbs pretty quickly and doesn’t leave any gray cast on the skin. I picked up aloe revital skin mist on a whim, didn’t expect any skincare benefit from this mist which isn’t what this is marketed for either, it’s really refreshing to spray this all over my face after a long day. Innisfree also have divine sheet and capsule masks, both which I pop in the freezer before use with different benefits.

From the makeup department, my infatuation with warm-toned eyeshadow just got even worse. Following the matte singles from The Saem is Enamel Eyes from Etude House, it’s pretty much cream eyeshadow with fine-shimmer particles, I usually swipe all over the lids for pinkish-orange look, or popping it on the center of my lids for dimension.

Still for eye makeups, Innisfree Microcara is savior for people with short lashes like me, the bristles are really fine and small, making applying them easier, especially for under eyes (no more poking my eyes or accidentally ruining my eye makeup from unstable hand). Auto eyebrow pencil makes drawing my brow (which used to be a nightmare), a better experience.

My collection is growing (too rapidly if I must say), I’m currently waiting for my order to arrive next week (another eyeshadows!). I used to stay away from them because I found these Korean makeup turned really over-priced once they become officially available in my country, plus, western brand does better product in general, at least on my skin. It feels nice to have proven wrong once in a while, now I cannot seem to stop browsing through their website, scoring for pretty warm-toned eyeshadow to pop into my shopping cart (but never actually buy it, because, let’s be real, it’s getting too cluttered in here lately).

Have you tried any Korean skincare or makeup products?
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